The Cellular-News brings new hope for mobile media marketing today: teens in the UK say OK to mobile ads. Among the 1500 cell users aged 11-20 surveyed by Q Research, 32% were willing to receive ads on their mobile phones. Contrast that to the 90% of American adults who weren’t at all interested in receiving them.
Targeting increased teens’ willingness to receive ads: 71% said they’d be willing only if the ads were for things. Click here for the article
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