Friday, June 1, 2007

Spending on Global Mobile Advertising to hit US $14 Billion by 2011

SINGAPORE : Companies worldwide are increasingly seeking to reach their customers via their mobile phones.

And the Asia-Pacific is seen as important as it has the fastest growing number of new mobile subscribers.

On Monday, the Mobile Marketing Association set up its Asia chapter to establish advertising guidelines and best practices to help the industry grow in the region.

Whether it is getting one's exam grades through SMS or activating a discount coupon, marketing professionals are keen to explore advertising via mobile phones.

For entire article click here

Thursday, May 31, 2007

Microsoft Moves into Mobile Ad Space

With Google snapping up DoubleClick and Yahoo acquiring Right Media, putting pressure on Microsoft Relevant Products/Services to play its hand, analysts have been predicting Microsoft would make a major move in the online-advertising arena.

Microsoft is betting on the next frontier: mobile advertising. Mobile advertising and marketing opportunities could grow to reach $10 billion a year by 2010, according to The Shosteck Group. And mobile search is now accessible to more than 85 percent of mobile phones, according to wireless market research firm M:Metrics.

Full article click here

Hope For Mobile Marketing

The Cellular-News brings new hope for mobile media marketing today: teens in the UK say OK to mobile ads. Among the 1500 cell users aged 11-20 surveyed by Q Research, 32% were willing to receive ads on their mobile phones. Contrast that to the 90% of American adults who weren’t at all interested in receiving them.
Targeting increased teens’ willingness to receive ads: 71% said they’d be willing only if the ads were for things. Click here for the article

Mobile Advertising Market Expecting more Mergers

The global mobile advertising market is estimated to reach US$9.5 billion in gross revenues by 2011, according to the just released report from EJL Wireless Research. The United States mobile advertising market is expected to reach US$2.3 billion, roughly 25% of the overall market by 2011.

The largest segment is expected to be mobile couponing reaching almost USD $4 billion by 2011 or 42% of the overall market. "We believe that the recent transaction involving Third Screen Media and AOL is the tip of the M&A iceberg for the mobile advertising industry and anticipate and recommend a significant consolidation of the industry to create market efficiencies that will eventually lead to explosive growth" says EJL Wireless founder and President, Earl Lum.

"However we note that issues regarding 3G services, data plan pricing, ARPU, personal behavior and negative advertising stigma remain significant market barriers for the mobile advertising industry."

- Alan Johnston, Cellular-News